Fullerton Health Business Model
Fullerton health is an integrated enterprise healthcare service provider founded in 2011 in Singapore. The company specializes in designing customized medical services for corporate and insurer clients. [1]
The company mission is to provide affordable, accessible, and sustainable healthcare services for patients. “What patients and payor really need is high quality healthcare at an affordable and acceptable price,” said the Fullerton Health group president David Sin address in interview with HMI [2].
Fullerton Health aims to provide healthcare services to increase performance and productivity of employees, as well as reducing cost of the company.
It has 5 main services for the enterprise solution:
- Medical check up
- Remote medical sites
- Third party administration
- Medical assistance and evacuation
- Medical centers
One of the reason for Fullerton’s success is the way it embraces IT in its operation, in which IT provides increased operational efficiency and drives better clinical outcome on its preventive services. It seeks a more proactive approach to healthcare, such as implementation of IoT software and providing means for patients to take greater ownership of their own healthcare.
Fullerton patient’s app reminds patient to get vaccinated, take medicine, and attend appointments. Further initiatives include remote health monitoring that allows patient to transmit their health measurements to nurses and doctors automatically. It aims to detect deterioration in patient’s health condition early and to make patients better understand their health condition. [3]
